Department of Marketing and Alumni
The purpose of the department:
- Developing strategies for the activities of the university in the market of educational services;
- Training of personnel for bachelor's and master's programs for involvement in practical activities;
- Directing them to fulfill the requirements imposed on future specialists by companies during the assignment to work;
- Ensuring the planning of promotional information;
- Preparation for the distribution and employment of graduates, for the provision of educational services.
Objectives of the department:
- Study of qualification qualities of bachelor's and master's degree graduates assigned to educational services; determination of their compliance with the requirements of employers.
- Creation of a bank of information about graduates (indicating names for full-time and part-time education on the basis of a scholarship and a payment contract in different areas and specialties of education).
- Opening of new educational directions and specialties, taking into account the prospects for the development of the economic and social sectors of the republic and region.
- Formation of the current and future "portfolio of customers" for state grants and payment contracts, taking into account the requirements of employers (enterprise and organizations) in existing educational areas and specialties in order to determine student admission rates.
- Preparation, execution of the necessary documents for distribution and employment (extract from a diploma, referral to work, decision of the administrative commission, list of individual distribution) of graduates and their transfer to graduates.
- Consideration of applications of young specialists and, if necessary, redistribution or appeal of the university commission for the implementation of the self-employment process.
- Establishing feedback with young specialists employed in the current year and during past years, providing methodological assistance, consulting and summarizing the results of their work.
- Establishment of relations and conclusion of an agreement with enterprises, organizations and private households in order to determine the basis for industrial and undergraduate practice of students;
- Preparation of recommendations for making changes to the current education system based on proposals from employers to improve the quality of education and opinions about graduates (remarks, shortcomings of a young specialist, reasons for refusal).
- Establishing joint relations with the relevant departments (scientific and methodological councils, scientific, educational and methodological departments, academic directions, departments, etc.) of the university for the distribution of graduates to work and improving the professional skills of students in the areas of undergraduate and magistracy specialties; participation in the analysis and evaluation of the effectiveness of the measures implemented by them;
- Coordinating the activities of all relevant departments in the implementation of the overall marketing policy.
- Choosing the impact on employers through information, ensuring the publication of information about graduates in the media (newspapers, magazines, radio-television, electronic communications, website); location on the website of the university, publication of information and transfer to employers; participation in the preparation of advertising content, draft versions of advertising modules, video scripts and audiotapes of article texts.
- Ensuring participation in republican, regional and international exhibitions, fairs in order to show the opportunities and advantages of bachelor's and master's degree graduates; organization of visual and showcase expositions.
