Visiting Professor Xu Ming from China lectured students on topics related to quality management, service management, innovation and entrepreneurship, and marketing
The lecture, organized by the Department of Management and Marketing of the university, was held in an interactive form - interesting questions and answers related to this area.Briefly about Professor Hu Ming: The professor is the head of doctoral department at Donghua University and the director of Xuri Management Research Institute of Donghua University.
His research interests include quality management, service management, innovation, entrepreneurship and marketing. Recent educational and research works include “Tourism Development Management”, “Industrial Zone Development Management”, “Building an integrated enterprise management system”, “Research on E-commerce Market Expansion in Central and Eastern Europe”, etc. The main research achievements cover research in areas of cognitive theory and assessment of service quality in the service sector, design technology, marketing channels in the European textile and clothing market.
